At 7.6% CAGR, Sex Toys Market to Outstrip $55.64 Billion by 2028 Global Analysis by Product (Vibrators, Dildos, Anal Toys, Penis Rings, BDSM Toys, Masturbation Sleeves, Sex Dolls, Clothing)

September 23, 2022

New York, Sept. 23, 2022 (GLOBE NEWSWIRE) -- The Insight Partners published latest research study on "Sex Toys Market Size, Share, Revenue, Growth Strategy, Industry Trends and Forecast to 2028 - COVID-19 Impact and Global Analysis By Material, Gender, Product, and Distribution Channel". The global sex toys market growth is determined due to the rising use of sex toys, increasing the younger population. On the other hand, the legal issues in the developing regions are likely to restrain the market growth during the forecast years.


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Sex Toys Market Report Scope, Segmentations, Regional & Country Scope:

Report Coverage Details
Market Size Value in US$ 30.97 Billion in 2020
Market Size Value by US$ 55.64 Billion by 2028
Growth rate CAGR of 7.6% from 2021 to 2028
Forecast Period 2021-2028
Base Year 2021
No. of Pages 196
No. of Tables 111
No. of Charts & Figures 85
Historical data available Yes
Segments covered Material, Gender, Product and Distribution Channel
Regional scope North America; Europe; Asia Pacific; Latin America; MEA
Country scope US, UK, Canada, Germany, France, Italy, Australia, Russia, China, Japan, South Korea, Saudi Arabia, Brazil, Argentina
Report coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends
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Browse key market insights spread across 196 pages with 111 list of tables & 85 list of figures from the report, "Sex Toys Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Material (Silicone, Plastic, Metal, Glass, and Others), Gender (Female and Male), Product (Vibrators, Dildos, Anal Toys, Penis Rings, BDSM Toys, Masturbation Sleeves, Sex Dolls, Clothing and Others), and Distribution Channel (E-Commerce, Specialty Stores, and Others)" in detail along with the table of contents: https://www.theinsightpartners.com/reports/sex-toys-market


Sex Toys Market: Competition Landscape and Key Developments
Crave, Lovehoney Group Ltd., BMS Factory, TENGA Co., Ltd., FUN FACTORY GmbH, WOW Tech International GmbH, LELO, LIFESTYLES HEALTHCARE PTE LTD, and UNBOUND are among the key companies operating in the sex toys market. The companies adopt product innovation strategies to meet the evolving customer demands globally, allowing them to maintain their brand name in the global sex toys market. A few of the recent developments in the sex toys market are mentioned below:

In February 2021, TENGA Co., Ltd. Introduced the NEW TENGA Advisor to help choose the best choice in All-New TENGA CUP Series.


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In December 2020, BMS Factory expanded its playing field with PalmPocket Extended – a set of 3 silicone attachment heads designed for use with none other than the PalmPower Pocket.

In September 2020, Lovehoney acquired a fellow Swiss online sex toy retailer after achieving strong growth internationally.

In October 2017, LELO launched its new clitoral stimulation sex toy, LELO SONA.

Sex toy is an object or device used for sexual stimulation or to enhance sexual pleasure. Sex toys can be used for multiple purposes alone or with a partner by people of all ages. The terms sex toy, sex product, sexual merchandise, and adult novelty have been used in previous research. This study's products considered as sex toys are vibrators, dildos, anal sex toys, penis rings, rubber vaginas, masturbation sleeves, sex dolls, clothing, and BDSM gear.


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The change in perception of sex toys among customers has encouraged the market players to develop advanced pleasure-giving products. Moreover, the change in perception also leads to the massive adoption of sex toys, especially by women. For instance, according to a research paper published by a group of researchers at the University of Kassel, Kassel, Germany in 2016, an estimated two third the women population in the US prefer to use sex toys for partnered sexual activities and masturbation. Further, the surging number of adult shops in the region is indicating a shift in attitude toward sexual products, which, in turn is likely to drive the market growth.

The increasing number of online sex toys retailers:
The increasing number of E-commerce platforms is other prominent reason for boosting the adoption of sex toys. Though sex toys in the region are getting normal, most customers in North America prefer hiding their identities while purchasing sex toys. Online or E-commerce platform allows customers to conceal their identity while buying such products, leading to increased purchase of sex toys. Moreover, considerable market players are actively entering the market due to substantial market potential.

E-commerce is common because it effectively protects customers' privacy by not labeling items with their names and not revealing details about the customer during product delivery. The most diverse distribution channel platform is e-commerce, which includes company websites, mobile apps, and social media. Thus, owing to these advancements, the sex toys market is expected to grow rapidly in the forecast period.


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For instance, in 2021, Adam and Eve, a company with franchised locations across North America and an online store, reported a 30 percent increase in online sales in March and April 2020 based on the same time period last year. Other big companies that do most of their sales online also saw an uptick. Wow Tech Group, which owns We-Vibe and Womanizer, reported that online sales for both brands were over 200 percent higher in April 2020 compared to last year. In April 2020, online sales for products through Cotr Inc., the company behind B-Vibe, Le Wand, and the Cowgirl, were roughly three times higher in March 2020 than last year.

The sex toys market includes many small and big companies. Market players are adopting various strategies to increase their market shares; these include new product launches, regional expansion, and technological advancements.


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