Smart hospitality market seen topping $91.8 billion by 2030

The Business Research Company says the smart hospitality market will reach $91.83 billion by 2030, driven by demand for contactless guest services, AI-enabled personalization and IoT automation. North America and the U.S. are projected to lead the market, while solutions are expected to remain the largest segment.

Why it matters: - Smart hospitality is moving from a niche upgrade to a core hotel technology stack, with the market forecast to reach $91.83 billion by 2030. - The forecast points to rising spending on systems that automate operations, personalize stays and reduce labor and energy costs. - The Business Research Company estimates the category will account for nearly 0.4% of the broader global services market by 2030. - The market is projected to represent about 99% of the parent Hospitality Management Services market.

What happened: - The Business Research Company released a forecast for the global smart hospitality market on June 22, 2026. - The firm expects the market to grow at a 25% compound annual growth rate through 2030. - North America is projected to be the largest region in 2030, with a value of $35 billion. - The U.S. is projected to be the largest country in the market in 2030, with a value of $32 billion. - The solution segment is expected to be the largest offering segment, reaching $60 billion and representing 65% of the market in 2030. - The market is segmented by deployment mode into cloud and on-premises. - The market is segmented by end user into hotel, cruise, luxury yachts and other users.

The details: - North America is expected to grow from $12 billion in 2025 to $35 billion in 2030, a 24% CAGR. - The U.S. market is expected to rise from $11 billion in 2025 to $32 billion in 2030, also a 24% CAGR. - Growth in North America is linked to IoT-enabled hotel management systems, contactless guest services, smart room technology, AI-driven customer engagement and automation. - U.S. growth is tied to cloud-based property management platforms, smart energy management, security systems, mobile check-in, virtual concierge services and guest analytics. - The solution segment is supported by integrated digital platforms, smart access control, connected guestroom systems, centralized monitoring and workflow automation tools. - Demand for predictive maintenance, intelligent resource management and data-driven decision-making is also expected to support solution sales. - The report says the solution market could grow by $40 billion from 2025 to 2030. - The services market could grow by $22 billion over the same period. - Together, the solution and services segments are projected to add more than $62 billion in market value by 2030. - The report says enhanced guest experience could contribute 2.8% annual growth to the market. - The report says IoT and automation adoption could contribute about 2.6% annual growth. - The report says operational efficiency and cost optimization could contribute about 2.4% annual growth. - The company also offers a free sample report and the full market report.

Between the lines: - The forecast suggests hotel operators are prioritizing guest-facing convenience and back-end efficiency at the same time. - Cloud tools, automation and AI are emerging as the main buying themes, which may favor vendors that can bundle multiple functions into one platform. - The size gap between the hospitality management services market and smart hospitality is narrow, which signals that smart tech is becoming central to the broader category rather than a separate add-on. - The regional and country forecasts indicate the U.S. is likely to remain the main test bed for premium smart hotel deployments.

What's next: - The report expects continued adoption of digital infrastructure across hotels and resorts through 2030. - Growth should remain concentrated in solution sales, while subscription-based services also expand. - Hotels that invest in contactless services, smart rooms and operational automation are likely to see the biggest gains in efficiency and guest retention. - The Business Research Company says its 2026 reports include market attractiveness scoring, TAM analysis, company scoring matrices, Excel forecasting dashboards, hotspot infographics and trend analysis.