PropertyRadar adds predictive seller signals and AI tools for agents

PropertyRadar expanded its platform with new predictive scores, FSBO data, court-sourced signals and AI tools aimed at helping real estate agents find likely sellers before they list. The launch comes as existing-home sales remain under pressure, making earlier prospecting more valuable for agents.

Why it matters: - PropertyRadar is targeting a tougher sales environment for agents as fewer homes change hands. - The platform is designed to help agents identify likely sellers earlier, before they are widely marketed as leads. - Earlier identification can reduce dependence on expensive lead sellers and improve outreach efficiency.

What happened: - PropertyRadar launched new capabilities, datasets, AI technology and multi-channel outreach tools for real estate agents. - The company says agents can use the platform to find owners most likely to sell in their farm and reach them from one system. - The launch includes new predictive signals, for-sale-by-owner data, court-sourced data and AI tools. - Existing-home sales fell to a 3.98 million annual pace in August, the first time below 4 million since June 2025, according to the National Association of Realtors. - PropertyRadar CEO Mark Hockridge said the new approach is meant to move agents away from “renting” their pipeline from portals.

The details: - Likely to List for Sale scores give each homeowner a 0-100 likelihood score for listing. - Agents can filter those scores alongside more than 250 search criteria, including equity, length of ownership and absentee status. - Radar AI lets agents type a request in plain language and get a working list in seconds. - Expanded FSBO data covers the full for-sale-by-owner lifecycle, from active listing to withdrawal. - FSBO records include days on market and price changes. - Each listing links to owner, mortgage, equity and distress data. - The platform includes more than 30 distress and life-event signals, including probate, divorce and pre-foreclosure. - “Plays” automate outreach through direct mail and email as new owners match an agent’s criteria. - Agents can also reach prospects by direct mail, email, phone, online ads and door knocking. - The expanded residential offerings are included in every PropertyRadar plan at no additional cost. - The entry plan starts at $99 per month when prepaid annually. - PropertyRadar offers a free trial at PropertyRadar.com. - PropertyRadar was founded in 2007 and sells hyperlocal lead generation and public records data tools. - The company’s users include real estate agents, investors, mortgage professionals and home service providers.

Between the lines: - The product update is aimed at helping agents build proprietary prospect lists instead of buying the same consumer lead multiple times. - The combination of predictive scoring, public records and life-event signals suggests PropertyRadar is trying to move deeper into workflow, not just data access. - The launch also reflects a broader shift toward AI-assisted prospecting in residential real estate.

What’s next: - Agents can begin testing the expanded residential tools immediately through existing plans or a free trial. - PropertyRadar is likely betting that lower-cost, earlier-stage prospecting will resonate as the market stays competitive. - The company’s multi-channel campaigns may push more users toward automated outreach rather than manual list-building.

The bottom line: - PropertyRadar is packaging predictive seller targeting, FSBO intelligence and AI search into one platform to help agents get to homeowners before competitors do.